Valentine’s Day business is a booming holiday opportunity for many enterprises to boost their revenue streams, especially if they have slowed down since the Christmas shopping season. According to the National Retail Federation (NRF), Valentine’s Day spending increases yearly, and consumers reached a new high in 2016. The Valentine’s Day spending survey conducted by the NRF found that 54.8 percent of consumers celebrated the holiday last year, and they spent on average $146.84 on Valentine’s Day-related items. Spending was estimated to reach $19.7 billion for 2016. With a trend of spending increases year after year, many small businesses look forward to Valentine’s Day for 2017.
Valentine’s Day Enterprises
If your business is seasonal, or if you’re open year-round, it’s important to carry business liability insurance. With a spike in business for Valentine’s day also comes an increased chance that something could go wrong. With liability insurance, you can protect your business through this busy shopping holiday and beyond.
Greeting Card Companies
Next to Christmas, Valentine’s Day is the biggest holiday for greeting card sales. Out of the consumers who celebrate Valentine’s Day, over half of them typically purchase greeting cards for their significant others. Seasonal greeting cards often make up large portions of the sales for greeting card companies.
Valentine’s Day is a key holiday for florists, with Mother’s Day representing another strong holiday for the niche. About one-third of consumers buying Valentine’s Day gifts include flowers in addition to a card. If your company delivers flowers, insurance is especially important for this holiday.
Chocolate & Sweet Shops
While there are plenty of big-name chocolates to choose from for Valentine’s Day. Smaller, artisanal chocolates and sweets give an extra-special touch for the holiday. Chocolate and candy shops find themselves extra busy leading up to Valentine’s Day, and protecting themselves from any potential issues and accidents remains vital to maintaining success through the rest of the year.
Just by turning on the television around Valentine’s Day and seeing the number of jewelry store advertisements, it’s easy to see that Valentine’s Day is a big holiday for jewelry stores. One survey estimated that 6 million people get engaged on Valentine’s Day. Other types of jewelry, such as bracelets, necklaces, and earrings, are also popular choices on this holiday.
Lingerie & Personal Care Stores
Intimate gifts, such as lingerie, lotions, and perfumes, are popular for couples romantically involved on Valentine’s Day. Specialty stores that sell these types of products get most of their businesses during gift-giving holidays, including Valentine’s Day.
While not the most original date night idea, going out to eat is still the go-to activity of choice for millions of people on Valentine’s Day. National chain restaurants and locally owned eateries see good numbers on this popular night, and the average amount spent on a Valentine’s Day meal ranges from $87 to $287 per couple. In 2014, Americans spent about $7 million at restaurants on Valentine’s Day.
Protect Your Business for Valentine’s Day
When something goes wrong for larger franchises, they can often recover quickly thanks to their vaunted resources from the corporate office. However, for small businesses, a single mishap could threaten to close its doors for good. With an increase in business on Valentine’s Day expected for many types of businesses, having the proper insurance protection can help you make it to the next holiday and beyond. A few types of insurance are vital for small businesses no matter what time of year.
Professional Liability Insurance
This type of insurance covers you from negligence claims due to harm caused by mistakes or a failure to perform.
If you own or lease your business space, property insurance is vital. Your inventory, equipment, furniture and more are covered in the event of a fire, storm or theft. For many businesses, a loss of any of those items covered would be devastating if they are not covered by an insurance policy.
If you employ people at your place, you need worker’s compensation. If one of your employees becomes injured on the job, this insurance covers his or her medical treatments or disability benefits. Without worker’s compensation, a simple slip and fall by a worker could put you out of business.
Product Liability Insurance
If you manufacture products for sale, this type of insurance protects you in case one of your products causes damages to a consumer.
Do you deliver flowers, treats or meals? Vehicle insurance fully covers your delivery vehicles in case an accident were to happen.
Valentine’s Day can be incredibly profitable for a number of small businesses. Without the proper professional insurance, though, you won’t be able to enjoy any of the profits from this busy time of year. Talk to an insurance agent to make sure your business has the coverage it needs.
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